Let data, not emotion, guide your trades

SeasonalFlow is my weekly stock watchlist. I use 20-years of historical trend data to spot patterns in stocks. You can use this list to make better trades without trying to guess or chase every move in the market.

Whether you’re new to the service or looking to sharpen your process, these steps will help you use the signals with discipline and confidence.

Read through each point, put them into practice, and let data, not emotion, drive your trades.

  1. Check (and re-check) the Watchlist Daily, Pre-Market 🌇
    New signals are published Sunday evening before the trading week. Don’t expect action every day—quality matters more than quantity.
  2. Entry & Exit: Keep It Simple 🪟
    Most traders do best by entering near the close on the day the window opens, then closing out near the close when it ends. No need to overthink it or chase every ticker—just let the window do its work.
  3. Trim and Take Profits When They Come ✂️
    If a trade moves in your favor, consider taking partial profits when you’re about halfway to the average gain target. If the full target is hit before the window ends, it’s smart to trim more or even close out entirely—don’t hang on just because the window’s still open.
  4. Set a Personal Stop-Loss 🛑
    Some trades will go against the historical trend. Always use a stop-loss that fits your own risk tolerance. Managing risk is more important than chasing every gain.
  5. Don’t Take Every Trade 🧐
    The watchlist isn’t a callout group. Signals are opportunities, not orders. Trade the setups that fit your style and your strategy.
  6. Stick to Shares (Unless You Really Know Options) 💡
    These signals are built with buying shares in mind. If you’re already comfortable with options, you can use the same windows—but remember, options come with their own set of risks. Don’t force it.
  7. Don’t Juggle Too Much 😰
    More trades don’t mean more success. Try to keep it to three open positions at a time, unless you’re truly comfortable tracking more. Less is often more. (I’ve learned this the hard way.)
  8. Some Trades Keep Running 🏃
    Occasionally, a stock will keep moving after the window closes. Don’t chase or get FOMO—there will always be another trade.
  9. Watch for Major Events 👀
    Earnings, splits, acquisitions, and other news can override any seasonal pattern. SeasonalFlow will flag most events, but always double-check for yourself before entering a trade.
  10. Do Your Own Research 🫵
    Treat the watchlist as a starting point. It’s your responsibility to know what you’re trading and why.

Remember, SeasonalFlow isn’t about hype or hot picks. It’s about maintaining a calm, proven process, so you can trade with less stress and more clarity. Let the numbers do their thing, and stick to your plan every step of the way. You won’t get it perfect every time—nobody does—but that’s not the point.